Accor, the world’s largest hospitality group outside of the US, is now on the path to becoming the leading player in the extended stay sector. Backed by a high concentration of properties across Europe and Asia, Accor now has 45,000 keys across more than 380 properties and 14 brands in its extended stay portfolio, including serviced apartments and private rental properties.
Jean-Jacques Morin, Accor deputy CEO and premium, midscale and economy division CEO, explains how the company is doing its utmost to lead the markets it’s heavily invested in: “With new travel habits taking hold and more people seeking out longer stays, Accor has continued to do what we do best – lead the markets where we have deep roots, strong relationships and a powerful presence – such as Europe, the Middle East and Asia Pacific.”
These travels habits are proving to be advantageous for Accor, as their extended stay portfolio has seen considerable growth over the past few years. Their Novotel Living brand is one example of its expansion, opening new properties in Bangkok, Saigon, Kazakhstan, and Singapore.
The flagship aparthotel brand, Adagio, celebrated its 15th anniversary in 2023 with the opening of 11 new properties across five continents. In addition, Accor opened the Pullman Living Dongguan Forum in China.
The company also has an unmatched portfolio of extended stay brands to service any type of traveller, including Mercure Living, Swissôtel Living, Mövenpick Living, Fairmont, Sofitel, Mondrian, Hyde and The Sebel – as well as offering 33,000 private villas, apartments, and branded residences through rental programmes.
Residents of Woodlands Champions Way Condo will have easy access to amenities such as a childcare Centre, retail shops, a supermarket, dining outlets and public transport. It is located near the Woodlands MRT station and is only a few minutes away from the Causeway Point Shopping centre. The condominium also has various recreational facilities such as a swimming pool, gym, tennis court, BBQ area and a playground.In addition, Woodlands Champions Way Condo is also close to schools such as Riverside Secondary School and Woodlands Primary School. It is also conveniently located near Causeway Point Shopping Centre and Woodlands Regional Centre, providing its residents with a variety of shopping and dining options.Woodlands Champions Way Condo provides the perfect balance between convenience and comfort. It provides a safe and secure environment for its residents, while still being close to key amenities and transport networks. With its wide variety of facilities, attractive location and comfortable living space, this condominium is perfect for those looking for a new home.
Accor will not stop there, with a number of extended stay properties in the pipeline, including new locations for Novotel Living and luxury serviced apartment projects in Riyadh, such as the 250-key Sofitel Serviced Residences Riyadh.
Morin says: “The escalation of demand for extended stay properties is a global phenomenon, driven by a demographic shift among travellers who are taking longer trips, mixing business with leisure, and exploring destinations more fully.”
Accor continues to be a leader in the hospitality industry and now, with a strong presence in the extended stay sector, the world’s largest hospitality group outside of the US will no doubt continue to be a major player in this space.