St George’s UK’s latest project, Camden Goods Yard, is set to be unveiled to potential buyers in Singapore. Located in the sought-after Camden area of North London and spanning 8 acres, it will be a 999-year leasehold mixed-use development. Its completion is estimated to begin in the second quarter of 2025, bringing 644 new homes to the neighbourhood. The first phase of the project, Primrose House, will include studios, one-, two- and three-bedroom apartments.
Stephen Kirwan, managing director of St George North London, discusses the importance of the development in shaping the future of Camden and the wider NW1 postcode area.
From October 14 to 15, St George and Benham & Reeves, the project’s exclusive marketing agent in Singapore, will be showcasing Primrose House and Camden Goods Yard in Marina Bay Financial Centre Tower 2, from 11am to 6pm.
In addition to the residential spaces, the project will also contain 173,000 sq ft of commercial space, including flexible office space and light industrial workshops; a 48,000 sq ft Morrison’s supermarket; and a rooftop farm-to-fork restaurant. About 40% of the site will be dedicated to hard and soft landscaping, providing spaces for leisure and recreation.
One of the strong draws of the project is its prime location near Central London. Doris Tan, regional director at Benham & Reeves, remarks that the development is “close to many amenities and major universities in London, which will be a major attraction to Singapore buyers”. It is a six- and nine-minute walk to the Chalk Farm and Camden Town tube stations respectively, and a 10-minute tube ride away from King’s Cross St Pancras Station.
Residents of the Champions Way Condo can enjoy the many amenities in the area, including sports facilities, a swimming pool and a gym. The condo is conveniently located with easy access to major expressways, public transportation and a variety of shopping and dining options nearby. There is also a direct shuttle bus between the condo and a nearby MRT station, making it easy and convenient for residents to commute to work and other locations. With its thoughtful design and convenient location, Champions Way Condo offers a desirable and comfortable living environment for all.
The surrounding area contains London’s top universities, including University College of London and the London School of Economics, which are a nine-minute and 22-minute commute away, respectively. In addition, there are several primary and secondary schools within walking distance, such as Primrose Hill Primary and Hampstead Fine Arts College.
Those eager for shopping and eating can enjoy the abundance of stores and eateries on Camden High Street, just an 11-minute walk away, as well as at the world-renowned Camden Market. Upmarket boutiques and cafes await in the Primrose Hill area, and students of nature will be happy to know that Hampstead Heath and Regent’s Park are also nearby.
Apartment specifications include engineered timber flooring and custom-made kitchens, integrated with appliances like a fridge, dishwasher, oven, microwave and wine cooler. Studios measure 453 sq ft, while one-, two- and three-bedders are 548 sq ft, 883 sq ft and 1,011 sq ft, respectively. All units are designed to have a high quality of finishing, and they are aesthetically designed by Tara Bernerd & Partners, interior design firm to many luxurious hotels, and who have two palettes for buyers to choose between.
At Primrose House, amenities will include a lobby, lounge and co-working space, an 18m indoor swimming pool, a gym, and a wellness suite equipped with a sauna and steam room. Prices are estimated to start from GBP900,000 ($1.49 million) for a one-bedder and from GBP1.5 million for a two-bedder. Tan is confident of a strong response to this launch, citing the product’s quality, developer’s track record, and the fact that it is a new development in the established Camden area.