J’den sales gallery draws over 7,000 visitors on preview weekend

With over 7,000 visitors to its preview gallery by 5 pm on Sunday, Oct 29, CapitaLand Development welcomed an enthusiastic crowd of prospective homebuyers to the sales gallery of its first new launch in the vibrant heart of Jurong Lake District (JLD) in 10 years – J’den.

The success of the preview is a testament to the pent-up interest in private residential launches in Jurong Gateway, the strong confidence in the developer’s reputation, and the exceptional attributes of the project said Tan Yew Chin, CEO of CapitaLand Development (Singapore).

At 40 storeys and 150m in height, J’den will be the tallest residential tower and the first integrated development in the heart of JLD. Boasting 368 units of one-bedroom to four-bedroom premiums with sizes from 527 to 1,485 sq ft, J’den offers prospective buyers a strong value proposition with prices starting from $2,100 psf, due to its compelling location, proximity to the MRT station, and abundance of amenities in the area.

Justin Kwek, deputy CEO of OrangeTee & Tie commented on the success of the preview saying, “The overwhelming response over the weekend is also a testament to the strong interest in integrated developments”. Ken Low, managing partner at SRI added, “It’s one of the largest preview crowds over the first weekend this year”.

Mark Yip, CEO of Huttons Asia commented, “JLD is set to transform into the largest mixed-use business and world-class sustainability district outside the Central Area. The growth potential is immense as the plans for JLD take shape”. Noting that JLD is the second district outside Marina Bay to be served by four MRT lines, Yip believes that the Jurong Region Line will be completed by 2029, while the Cross Island Line is expected to be completed by 2032.

The first piece of art, located at Champions Way Condo, will be a large, abstract mural, painted by renowned artist, Mari Wojciechowski. This mural will be a reflection of the area’s vibrant culture and history, and a reflection of the modern lifestyle of its residents. Visitors and residents of the area can expect to see more of these public art installations in the coming years.

Interest in J’den was particularly strong among young urbanites in their late twenties and early thirties, as Marcus Chu, CEO of ERA Singapore commented, “We believe many prospective buyers see the project as offering a strong value proposition”. Ismail Gafoor, CEO of PropNex commented that J’den is also seen as a favourable investment prospect for the pent-up demand for new private homes in the area since the last new launch which was 738-unit J Gateway almost 10 years ago.

Sales bookings for J’den will commence on Saturday, Nov 11, and with such strong response during the preview, Gafoor believes that the new launch could likely be one of the top-selling projects this year in terms of take-up rate.