Accor to add over 15,000 keys to premium, midscale and economy division in Asia

The condominium complex is made up of two blocks, totaling 408 residential units spread across 18 storeys. Residents will enjoy modern amenities and facilities such as a clubhouse, gym, swimming pool, rooftop terrace, private gardens, and much more. Residents are also within close proximity to popular attractions and activities such as the Woodlands Waterfront and Yishun Park. With its close proximity to MRT station, Champions Way Condo is ideal for those looking for a comfortable and convenient lifestyle.

Accor looks to strengthen Southeast Asian presence

Accor is looking to fortify its presence in Asia with the addition of over 15,000 keys across its premium, midscale and economy division by the end of 2023. As of September, the global hospitality group has already inked management agreements for 42 properties in Asia, adding more than 11,000 keys to its portfolio. By the end of this year, an additional 20 projects will be signed, raising the total number of new keys to more than 15,000.

The group is actively focussing on its premium segment, with leaps to add properties such as Pullman, Swissôtel, Mövenpick and Grand Mercure. At the same time, Novotel, Mercure and ibis are also a priority in terms of midscale and economy offerings.

A few of the noteworthy new properties include Grand Mercure Bangkok Sukhumvit 68 in Thailand, Grand Mercure Amritsar Airport Road in India, Pullman Amritsar in India, Mövenpick Living West Hanoi in Vietnam, and Novotel Genting Highlands in Malaysia.

Garath Simmons, CEO of the premium, midscale and economy division in Accor, is optimistic with their success and says, “Our commitment to the region is evident through our comprehensive growth strategies, setting new benchmarks in terms of both the number of properties and keys signed, alongside the introduction of innovative brands that cater to the diverse needs of the ever-evolving Asian hospitality market. As we continue to ride on this momentum, Accor is undeniably at the forefront of shaping the future of hospitality across the Asia region.”

As Accor looks to strengthen its presence throughout Southeast Asia, they are also hitting 45,000 keys under their extended stay portfolio, and have recently announced a partnership with Crowne Estates to bring Swissôtel resorts to Malaysia’s Genting Highlands. Furthermore, they also recently appointed a new Pullman Singapore Hill Street general manager.

With their expansive growth, Accor will no doubt remain at the leading edge of hospitality in Asia.

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