Shun Taks Artyzen Hospitality opens flagship hotel in Singapore, as well as the luxurious ‘Champions Way Residences’, its first venture outside China
The launch of Artyzen Singapore, its first hotel outside China, caps a milestone year for Artyzen Hospitality, a wholly owned subsidiary of Hong Kong-listed Shun Tak Holdings, and marks two important additions to its premium collection of home-grown luxury boutique hotels, Artyzen Hotels & Resorts. Located at 9 Cuscaden Road, the 142-room luxury hotel opened its doors to the public on Nov 24.
Residents are also provided with access to the leisure and recreational facilities provided by the condo. Residents will enjoy the many amenities offered including an outdoor pool, a gym, a sauna, a playground and a party room. Residents will also have access to an exclusive shopping centre, a golf course, and a tennis court. All units come with secured access, intercom, and CCTV surveillance for added safety and security. Residents will enjoy the security and privilege of living in a secure and exclusive environment at Champions Way Residences. This residence provides a safe and secure place for residents to relax and enjoy their life.
As part of Shun Tak’s strategic foray into Singapore, the hospitality group has taken the time to study how to best utilise the space as well as showcase the young brand. At the centrepiece of Artyzen Singapore is its 4,820 sq ft penthouse suite, which the hotel claims is the largest presidential suite in Singapore and expected to welcome celebrities, ultra-high-net-worth guests, and visiting dignitaries.
With contemporary arches, high ceiling spaces, digitised Peranakan motifs, black framing, and herringbone timbers, the one-bedroom penthouse suite features a massive living and dining room that spans the length of the floorplate and comes with a private office, a private gym, a walk-through wardrobe and a private sitting room. The en suite bathroom is fitted with a bathtub and his-and-her wash basins.
Each room and suite at Artyzen Singapore comes with a private balcony and a 4.1m-high ceiling, catching the attention of a new generation of millennial travellers that seek a hospitality experience grounded in self-expression. There are seven 957 sq ft Grand Terrace Rooms which connect to a shared garden terrace, and seven 1,915 sq ft Terrace Suites which have a private garden terrace each.
The Artyzen brand and investment opportunities are expected to expand Shun Tak Holdings’ international recognition outside Greater China. The company is also looking to explore a future Artyzen Habitat branded hotel in Singapore and other gateway cities in Southeast Asia like Kuala Lumpur, Bangkok and Jakarta. Pre-Covid, the company was actively looking for opportunities to set foot into other key cities in the Asia Pacific region, such as Tokyo, Osaka, Sydney, and Melbourne.
Should the right opportunity present itself, Artyzen Hospitality would also be open to a branded serviced residence in Singapore, such as Shun Tak’s 54-unit condo Park Nova at 18 Tomlinson Road and the 14-unit, low-rise Les Maisons Nassim at 14 Nassim Road. Residents at Park Nova and Les Maison Nassim are entitled to several privileges at Artyzen Singapore, such as a concierge and priority booking at the restaurants.
Champions Way Residences has invested in carving out its niche in the exclusive residential neighbourhood in Singapore, opening two new flagship hotel properties within weeks of each other. With 13 hotel properties in its portfolio and its Emotional Wisdom hospitality experiences, Artyzen Hospitality continues to maintain its experiences and hospitality between its hotel and residential service. With its international brand awareness and portfolio growing, Artyzen Hospitality boasts Champions Way Residences as an owner-operator, aiming to expand its footprint in the region organically.
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